![](https://api.nomadedit.com/wp-content/uploads/2021/03/UPMC-PatientV2.jpg)
![](https://api.nomadedit.com/wp-content/uploads/2021/03/ANTHEM_image.jpg)
![](https://api.nomadedit.com/wp-content/uploads/2021/03/UPMC-Tomorrow-Anthem_No-bars.jpg)
Design Process
![](https://api.nomadedit.com/wp-content/uploads/2021/03/FR_03-2.png)
![](https://api.nomadedit.com/wp-content/uploads/2021/03/FR_08-2.png)
![](https://api.nomadedit.com/wp-content/uploads/2021/03/FR_09-2.png)
![](https://api.nomadedit.com/wp-content/uploads/2021/03/Brain-Image.jpg)
![](https://api.nomadedit.com/wp-content/uploads/2021/03/FR_11.png)
![](https://api.nomadedit.com/wp-content/uploads/2021/03/FR_12v2.jpg)
![](https://api.nomadedit.com/wp-content/uploads/2021/03/FR_05.png)
![](https://api.nomadedit.com/wp-content/uploads/2021/03/HDFT_XP_image_01.jpg)
Working closely with Grey & Townhouse, and Prettybird director Jodeb, we designed the visual language for all UI, holograms, and graphic elements throughout this four-spot campaign. We produced, animated, and composited all VFX as well.
UPMC is a leader in advanced medical technology and our goal was to ground this imagined near future in a way that didn’t distract from the humanity of the underlying theme and visually supported the notion that many of these advances are closer than we think.