Director: Shinri Abe
ECD: Chadwick Halbritter
We were able to work with Mixi,inc. on this this new campaign for PIST6. A perfect arena for our ECD to establish a “proof of concept” design that would be animated and implemented as projected screen content for in camera capture.
Creating high energy motion particle concept designs allowed us to communicate and work seamslessly with Director Shinri Abe. We were able to test our looks directly with the crew in Tokyo and set up a work flow that was easier to execute during shoot time. Having the opportunity to showcase the concept to completion approach captured the excitement and energy directly in-camera, and it allowed us to add more visuals to encompass the rider; creating an immersive viewing experience.